Samsung / Usher
In an action-packed duel, Usher brings to life the motion control features of Samsung's Smart TV.
Viral Film - Over 50M views on YouTube.
I provided art direction for some of the film's visual effects shots that were produced by Framestore NY. I also interviewed Usher as part of a behind-the-scenes featurette.
As you can easily imagine, the film was a herculean effort in both production and post.
CD / Ross Maupin, Copywriter / John Long, Art Director / Bryant Jow
TV Spot (Spec)